Case Study: ZOE creates a personalised, sustainable unboxing experience with Sourceful

Zoe cuts packaging emissions by up to 66% with Sourceful

Zoe, a personalised nutrition app, faced challenges with its packaging, which did not reflect its premium brand and led to a 7% customer error rate. The company needed a rapid, sustainable redesign of its entire packaging line before running out of stock and turned to Sourceful for a solution involving clamshell rigid boxes and premium mailer boxes.

Sourceful designed a flexible and fully recyclable packaging system, which included removing magnets to reduce emissions by 66%. The solution improved the unboxing experience and operational efficiency, allowing Zoe to more accurately order stock and reduce shipment sizes by 8%. The successful redesign was delivered on time and became a social media trend for customers.

Zoe