Case Study: Fenton achieves sustainable luxury packaging and a seamless unboxing experience with Sourceful

Fenton cuts packaging costs by 50% with Sourceful

Fenton, a luxury jewellery brand and certified B Corp, faced challenges with its unsustainable and fragmented packaging operation. Their components came from multiple suppliers, creating a complex process and a messy unboxing experience. They partnered with Sourceful to unify and revamp their packaging to better align with their ethical values.

Sourceful acted as an end-to-end partner, handling the redesign and production. They created a custom gift box with a moulded pulp insert to unify the components and sourced a certified vegan leather for the ring boxes. As a result, Fenton’s packaging now matches its luxury brand and ethical values, improves the unboxing experience, and reduced packaging costs by 50%.

Fenton