Case Study: dpa delivers rapid breaking news coverage with Sourcefabric Live Blog

How Germany’s top news agency benefits from Live Blog

dpa, Germany's main news agency, needed a way to quickly provide its media clients with coverage of breaking national and international news events. Their challenge was to instantly create and distribute a ready-to-publish package of updates, photos, and commentary for unforeseen occurrences.

Sourcefabric's Live Blog enabled dpa to respond to breaking news immediately by launching new blogs on the spot. This provided their clients with an embeddable, seamless solution that could be integrated into any website. The implementation created an additional revenue stream for dpa and, more significantly, greatly strengthened customer relationships by offering valuable, timely content. Sourcefabric's platform also allowed for collaboration, where clients could add local content to dpa's coverage to create a co-produced product.

Dpa

Jirka Albig

Head of Marketing and Product Management