Case Study: Tennis Australia reaches millions of Australian Open listeners with Airtime Pro from Sourcefabric

Beaming the Australian Open to the World with Airtime Pro

Tennis Australia, the organizer of the world-famous Australian Open tournament, faced significant challenges in providing reliable radio coverage for the 2018 event. Their previous provider could not guarantee support for massive traffic volumes or provide precise, real-time listener data. They partnered with Sourcefabric and its Airtime Pro internet radio broadcasting software to find a more robust and financially-friendly solution.

Sourcefabric developed a customized Airtime Pro instance capable of supporting 100,000 concurrent listeners, involving infrastructure tweaks and extensive testing. The solution provided seamless live broadcasting and precise analytics. As a result, Sourcefabric successfully beamed the tournament to millions of global listeners, ensuring smooth coverage and providing valuable listener data that the previous platform could not.

Tennis Australia