Case Study: Winky Lux achieves 2x growth amid 2020 disruption with SourceDay

How Winky Lux Scaled Despite Disruption in 2020

Winky Lux, a fast‑growing beauty brand that launched 68 SKUs into Target just before COVID, faced severe supply‑chain strain: fragmented systems (QuickBooks, Fishbowl ERP, email/WeChat, Shopify) caused conflicting POs, manual work, missed fulfillment dates and expensive air freight. To fix this, Winky Lux partnered with SourceDay, using SourceDay’s supply‑chain performance software with a built‑for‑NetSuite integration to centralize supplier communication and PO management.

SourceDay was implemented remotely alongside NetSuite, onboarding suppliers with minimal disruption and eliminating manual dependencies in the PO process. As a result, Winky Lux doubled the size of the business during the 2020 disruption, exceeded fulfillment expectations at Target, and avoided significant labor and air‑freight costs—delivering measurable operational cost avoidance and much greater supply‑chain predictability thanks to SourceDay.

Winky Lux

Nate Newman

COO and Co-founder