Case Study: The University Vocational Awards Council (UVAC) builds a stronger media presence with Source Marketing Communications

UVAC boosts PR coverage 0% above KPI target with Source Marketing Communications

The University Vocational Awards Council (UVAC), a leading voice on UK government skills policy and higher apprenticeships, faced the challenge of building its media presence from the ground up. UVAC enlisted Source Marketing Communications to drive the news agenda, generate PR coverage, and establish its CEO as a thought leader to engage policymakers and recruit new members.

Source Marketing developed a strategy centered on creating insight-led news stories and thought leadership articles. They conducted member surveys to generate new data, which was publicized to secure coverage in key trade media. This approach significantly exceeded all KPIs, resulting in a major increase in readers reached, PR coverage, SEO links, and key message penetration for UVAC.

The University Vocational Awards Council (uvac)