Case Study: Skipton Business Finance drives visibility and growth with Source Marketing Communications

Skipton Business Finance boosts clicks 182% with Source Marketing Communications

Source Marketing Communications partnered with Skipton Business Finance, an invoice finance provider for UK SMEs, to elevate its market presence and accelerate growth. The challenge was to increase brand awareness, grow its share of voice against competitors, and improve SEO visibility and lead generation.

The solution was an integrated strategy combining PR, SEO, and social media. Source Marketing Communications built a proactive PR profile from the ground up, implemented a robust SEO plan with technical optimization, and transformed the client's social media presence with strategic content. The results included a 106% increase in impressions, a 182% increase in clicks, and £255k in coverage value. This increased visibility supported Skipton Business Finance in reporting record profits and its largest-ever lending book.

Skipton Business Finance