Case Study: Reward Funding grows brand presence in business finance with Source Marketing Communications

Reward Finance boosts PR coverage above target with Source Marketing Communications

Reward Finance, a provider of asset-secured funding for businesses, needed to raise its brand awareness across the UK among SMEs and commercial finance brokers. The challenge involved supporting its five regional offices, promoting key lending products, and increasing engagement on its social media channels. To address this, they partnered with Source Marketing Communications for an integrated PR and social media strategy.

Source Marketing Communications devised an agile strategy combining PR, organic social media, and targeted paid social campaigns. The approach focused on championing the client's expertise and customer success stories. The results were significant, including exceeding annual PR coverage targets by 100%, reaching millions of readers above their KPI, and achieving a 40% average video view rate in their first paid social campaign, successfully raising Reward Finance's profile.

Reward Finance