Case Study: Potter Space builds brand and drives growth with Source Marketing Communications

Potter Space builds its brand with Source Marketing and £25 million investment

Potter Space, a family-owned operator of UK commercial business parks, faced the challenge of building its newly established brand and raising the profile of its five locations. They engaged Source Marketing Communications to devise an integrated marketing strategy aimed at engaging both commercial property agents and SME audiences to support growth.

Source Marketing implemented a comprehensive strategy spanning PR, traditional marketing, digital marketing, and social media. This included generating news stories and thought leadership, creating digital campaigns to market available units, transforming organic social media presence, and managing events. The results were significant, including generating £0 worth of editorial coverage, reaching 0k readers, and achieving a % increase in organic social media followers, which helped establish Potter Space as a key player in its sector.

Potter Space