Case Study: Middlesex University drives digital degree apprenticeship employer recruitment with Source Marketing Communications

Middlesex University boosts editorial coverage 0% vs KPI target with Source Marketing Communications

Middlesex University, a diverse London university, needed to build awareness and attract employers for its new digital degree apprenticeship programme. The university engaged Source Marketing Communications for PR and paid digital marketing support to position itself as a thought leader and drive recruitment across multiple sectors.

Source Marketing Communications developed a three-month strategy combining targeted PR and a LinkedIn advertising campaign. The PR effort focused on tailoring stories for mainstream business and vertical trade press, while the paid campaign directly targeted HR and IT professionals. This approach resulted in a significant increase in editorial coverage versus their KPI, reached millions of readers, and delivered over a quarter of a million audience impressions on LinkedIn.

Middlesex University