Case Study: Luciditi boosts age verification awareness with Source Marketing Communications

Luciditi achieves 1.3% LinkedIn CTR with Source Marketing Communications

The customer, Luciditi, a digital identity platform, faced the challenge of launching its Age Proof and Age Assurance solutions. Their brief to Source Marketing Communications was to generate awareness for these age verification products among both business and consumer audiences, secure media coverage, and use paid marketing to drive leads.

Source Marketing Communications implemented an integrated PR and paid digital strategy. The PR campaign used hard-hitting research and media outreach to secure 16 articles in national and trade press. The paid LinkedIn campaign significantly exceeded industry averages with a 1.3% click-through rate. Overall, the campaign reached an estimated 7 million readers and featured a Luciditi spokesperson in 84% of its coverage.

Luciditi