Case Study: Homesearch drives leads and brand awareness with Source Marketing Communications

Homesearch exceeds PR coverage target and grows brand traffic with Source Marketing Communications

The customer, Homesearch, a property data and estate agent prospecting platform, faced the challenge of increasing brand awareness and sales leads among its target audience. Source Marketing Communications was tasked with developing an integrated PR and digital marketing strategy to educate agents on the platform's benefits and drive lead generation.

Source Marketing Communications implemented a strategy focused on PR, SEO, and paid digital channels. They secured media coverage in trade titles, ran paid campaigns on PPC and LinkedIn, and executed an SEO migration for the new website. This approach successfully exceeded all KPIs, resulting in a significant increase in PR coverage, readers reached, and organic brand traffic, while also delivering an exceptional lifetime return on ad spend.

Homesearch