Case Study: Coptrz boosts PR coverage and brand awareness with Source Marketing Communications

Coptrz boosts PR coverage 0% above target with Source Marketing Communications

Source Marketing Communications was hired by Coptrz, one of the UK's leading commercial drone providers, to build brand awareness and generate editorial exposure in both business and consumer press. The challenge was to communicate Coptrz's complete drone solution and promote its work with partners like the PGMOL to champion the use of drone technology in Premier League refereeing.

The solution implemented by Source Marketing Communications involved a digital PR strategy centered on a launch with the PGMOL. This included organizing a media press day with top Premier League referees and securing interviews with major outlets like Sky Sports News. The campaign resulted in a significant increase in PR coverage versus its target KPI, reaching an additional 0.8 million readers. Furthermore, 100% of the coverage was above the target domain authority and included a Coptrz spokesperson.

Coptrz