Case Study: Avocet Hardware boosts summer home security awareness with Source Marketing Communications

Avocet Hardware boosts Twitter impressions over 100,000 with Source Marketing Communications

The customer, Avocet Hardware, a leading door and window hardware supplier, faced the challenge of creating awareness for home security and promoting its snap-secure ABS door locks over the summer months. The vendor, Source Marketing Communications, was tasked with running this campaign to increase consumer awareness and demand for the client's high-security products.

Source Marketing Communications implemented a multi-channel social media and PR campaign centered around the hashtags #ABSsummerlockin and #stayabssafe. The strategy included partnerships, competitions, and toolkits to drive engagement. The results were significant, including over 100,000 Twitter impressions, 5,000 profile visits, and 200 new followers. The campaign also generated widespread press coverage and drove a notable increase in web traffic for their partner, the Neighbourhood & Home Watch Network.

Avocet Hardware