Case Study: Erecta-Rack achieves 223% eCommerce growth with Source Approach

Erecta-Rack drives 223% eCommerce growth with Source Approach

Erecta-Rack, a leading provider of products for professional painters, faced a challenge in translating its brick-and-mortar success to the digital marketplace. The small ownership team lacked the expertise to grow their Amazon and eCommerce sales, causing their online performance to lag. They partnered with vendor Source Approach to address this knowledge gap.

Source Approach implemented its method by installing the Brand Source OS, which codified the company's strategy into a unified digital playbook. This solution provided Erecta-Rack with a clear and efficient framework to scale its online operations. The results were a 223% year-over-year growth in eCommerce sales, which allowed the online channel to surpass brick-and-mortar as the company's primary revenue driver.

Erecta-Rack