Case Study: Toni&Guy achieves consistent, on-brand music across company and franchise salons with Soundtrack Your Brand

Toni&Guy - Customer Case Study

TONI&GUY USA, a global leader in hair fashion, needed to ensure the in-salon music matched its authentic, fashion-forward brand across both company-owned and franchise locations. To achieve centralized control while allowing local variation, TONI&GUY USA chose Soundtrack’s music-licensing platform to manage what plays, where, and when.

Soundtrack implemented curated, branded playlists approved by TONI&GUY’s National Artistic team and rolled them out across the salon and academy network, giving HQ oversight and franchises the ability to select from approved options. The result, according to TONI&GUY USA, is consistent delivery of the right vibe in every salon, improved staff and customer enjoyment, and a unified brand experience across locations—outcomes the company says it “absolutely love[s].”

Toni&Guy

Yvonne Mascolo

Creative Director