Case Study: TAG Heuer achieves immersive, youth‑focused boutique experiences with Soundtrack Your Brand

TAG Heuer - Customer Case Study

TAG Heuer, under CEO Jean‑Claude Biver, wanted to remake its boutiques into experience‑led stores that appeal to a younger, music‑savvy audience. To achieve this shift away from traditional watch‑shop ambience, TAG Heuer partnered with Soundtrack Your Brand to design and deliver curated in‑store music programming that reflected the brand’s modern, disruptive spirit.

Soundtrack Your Brand created discreet, EDM‑inspired playlists aligned with TAG Heuer’s ambassadors (like David Guetta and Martin Garrix) to give each boutique a consistent, language‑agnostic voice and emotional pull. By using Soundtrack Your Brand’s curation, TAG Heuer reports stronger resonance with younger customers and a richer in‑store experience—prioritizing emotion and lifestyle to increase engagement and drive purchase intent.

TAG Heuer

Jean-Claude Biver

CEO