Case Study: Sandqvist achieves a distinctive in-store brand experience with Soundtrack Your Brand

Sandqvist - Customer Case Study

Sandqvist, the Swedish bag and accessories brand founded by Anton Sandqvist, wanted a store atmosphere and brand sound that matched its “best cabin in town” identity and contemporary Stockholm style. To bring that vision to life, it worked with Soundtrack Your Brand to shape the music experience in its shops.

Soundtrack Your Brand helped Sandqvist curate a fitting in-store soundtrack featuring artists like Ane Brun, Dungen, and Pugh Rogefeldt, creating a distinctive mood that reflected the brand. The collaboration also extended into creative projects, including a brand film soundtrack, strengthening Sandqvist’s overall brand expression and customer experience.

Sandqvist

Anton Sandqvist

Founder