Case Study: Oak + Fort achieves consistent, on-brand in-store music control with Soundtrack Your Brand

Oak + Fort - Customer Case Study

Oak + Fort, a womenswear and menswear brand seeking a modern minimalist in‑store experience, needed consistent music across its North American stores and a way to prevent staff from taking unapproved liberties with playlists. Oak + Fort selected Soundtrack’s streaming service and management dashboard to give Marketing centralized control over the music that plays in each location.

Soundtrack provided curated Soundtracks and Playlists, a simple licensing model, and a monitoring dashboard so Marketing can set music by time of day and see which stores are following creative direction. As a result, Oak + Fort scaled music across stores quickly with little IT support, improved brand consistency on the sales floor, and freed IT resources to focus on other projects.

Oak + Fort

Devon Aubert

IT Manager