Case Study: Lapoint extends guest lifestyle experience and year-round brand connection with Soundtrack Your Brand

Extending the lifestyle experience for guests and letting them connect with the brand all year round

Lapoint, a surf-holiday operator, wanted to extend the guest lifestyle experience and keep guests connected to the brand before, during and after their trips. To achieve that, Lapoint partnered with Soundtrack, using Soundtrack’s social features and branded playlist service to deliver a consistent, original soundtrack across the guest journey.

Soundtrack worked with Lapoint’s marketing team to create curated, branded playlists (morning surf sessions, relaxed dinners, social gatherings) and made them available on camp devices, the Lapoint website and social channels. The program was rolled out to Lapoint’s 12,000+ guests, letting visitors stream and share the #goodtimes at home, in camp and while traveling—strengthening year‑round engagement and brand connection through Soundtrack’s platform.

Lapoint

John Jacobsen

Operations Manager