Case Study: IKEA Festival achieves optimal zoned ambiance with Soundtrack Your Brand

Creating different types of ambiance with zoning

IKEA engaged Soundtrack Your Brand to address the challenge of creating different types of ambiance and managing music for the IKEA Festival. The brief was to design an optimal soundscape with zoning so distinct areas could offer tailored atmospheres for visitors.

Soundtrack Your Brand delivered a curated music and zoning solution that produced an optimized, cohesive soundtrack across festival zones. The vendor’s work resulted in clearly differentiated ambiances and a successful overall soundscape for the event; the case text notes positive outcomes but does not provide specific quantitative metrics.

IKEA Festival

Marcus Engman

Head of Design