Case Study: Odd Molly enhances its brand experience with Soundtrack Your Brand

A skater girl in Venice Beach in the '80s inspired the founders of Odd Molly to start their brand

Odd Molly, a Stockholm-based clothing company, faced a challenge in setting the right tone for its brand experience. To address this, the company turned to the vendor Soundtrack Your Brand for its music service.

The solution implemented by Soundtrack Your Brand allowed Odd Molly to use music to define the atmosphere for its customers. This approach successfully enhanced the overall experience, reinforcing the brand's personal and daring identity. The measurable impact of working with Soundtrack Your Brand included growing a loyal, worldwide following and creating an award-winning brand image.

Odd Molly

Siiri Soveri

operations manager