Case Study: Puma achieves creative energy and collaboration with Soundsuit’s music atmosphere

Soundsuit Soundtracks Puma Office in the USA

Puma opened a new North American headquarters in Somerville, Massachusetts during a period when COVID‑19 was prompting a rethink of the office’s purpose. Tasked with turning the space into a tool for collaboration and creativity rather than just a place to house work, Puma engaged Soundsuit to develop an on‑site music atmosphere and signature soundtrack to help ignite creative energy across the building.

Soundsuit curated and deployed a vibrant, genre-spanning music atmosphere throughout Puma’s headquarters — a tailored music signature inspired by Puma’s “FOREVER FASTER” motto. The Soundsuit solution reinforces Puma’s creativity, diversity and innovation, energizes employees as they move through the space, and helps position Puma to attract top talent and drive collaborative, creative work.

Puma