Case Study: Pitti Immagine Bimbo achieves an engaging, child-friendly, brand-aligned soundtrack for the Monnalisa fashion show with SoundMachine

Pitti Immagine Bimbo - Customer Case Study

Pitti Immagine Bimbo, the semiannual international gathering for children’s fashion held in Florence and attended by more than 530 industry professionals, needed music that would both reflect Monnalisa’s luxury yet youthful identity and work practically for an outdoor children’s runway at the Palazzo Corsini gardens. SoundMachine was brought in to produce and curate the playlist service for Monnalisa’s Spring–Summer 2018 fashion show, addressing the dual challenge of brand fit and child-appropriate content and tempo.

SoundMachine delivered a bespoke playlist of modern, chic electronic indie-pop with summery beats, tailored to the garden setting and mindful of lyric- and tempo-related safety for child models. The curated music successfully guided the children down the catwalk, reinforced Monnalisa’s youthful brand values and sustainable image, and supported the show within the high-profile Pitti Immagine Bimbo event attended by over 530 professionals.

Pitti Immagine Bimbo