Case Study: BreastScreen Victoria helps more women get screened sooner with Soul+Wolf

BreastScreen Victoria boosts screening content views 319.45% with Soul+Wolf

BreastScreen Victoria, a central organization in women's health, aimed to reduce the impact of breast cancer through early detection. Their challenge was to create a digital solution that would make complex, sensitive screening information easy for a diverse group of women to find and understand, ultimately helping more women get screened sooner. They engaged vendor Soul+Wolf after a tender process to achieve this goal.

Soul+Wolf implemented a design-led, accessible website (WCAG 2.0 Level AA) with translatable content to provide a positive user experience. The solution dramatically improved engagement, resulting in a 319.45% increase in views of critical information pages and a 106.42% lift in views of location-related content. The vendor also improved the user portal, leading to a 14% increase in users accessing the booking portal, an 8% decrease in bounce rate, and an increase in average session duration and pages viewed per session.

BreastScreen Victoria