Case Study: Belong gives near-new phones a second life with Soul+Wolf

Belong launches a WCAG 2.0 Level AA Shopify Plus store with Soul+Wolf

Belong, a carbon-neutral telecommunications provider and subsidiary of Telstra, faced the challenge of curbing dangerous e-waste by launching a program to sell refurbished phones. They partnered with Kingfisher and engaged the vendor Soul+Wolf to develop the digital strategy, user experience, and a full ecommerce build on Shopify Plus to create a trusted purchasing experience for their Second Life Phones Program.

Soul+Wolf developed a high-performing, accessible Shopify Plus storefront with a custom application to meet strict compliance needs for tracking devices and including a free SIM card with each purchase. The solution provided a seamless user experience and robust backend tools for order management. The project was a success, recognized with a Silver 2023 Better Future Design Award and a Silver 2023 Anthem Award for its sustainable achievements.

Belong