Case Study: Hershey achieves stronger shelf appeal and 9.1% sales growth with Soulsight’s packaging redesign

Hershey boosts sales 9.1% with Soulsight

The confectionery leader Hershey sought to strengthen shelf consideration for its core chocolate bar portfolio while reinforcing its iconic brand equities. To address this challenge, Hershey partnered with the CPG branding and package design agency Soulsight for a packaging redesign.

Soulsight implemented an evolutionary redesign that created a clearer portfolio system and incorporated distinctive product photography to enhance appetite appeal and flavor differentiation. The new design was preferred by 72% of consumers in testing. As a result of the work by Soulsight, Hershey saw a 9.1% sales increase in the nine months following the redesign compared to the same period the prior year.

Hershey