Case Study: Utepils Brewing builds brand awareness and retail success with Soulo

Utepils exceeds taproom reservations with Soulo during reopening

Utepils Brewing, a Minneapolis-based microbrewery, had a vision for a unique European beer hall experience and needed to build a strong retail presence for its beers. Their challenge was to launch the brand and drive awareness before their opening. They partnered with Soulo for a comprehensive range of marketing and branding services to achieve this.

Soulo implemented a multi-channel marketing campaign encompassing branding, digital marketing, shopper tactics, and traditional advertising. This strategic framework ensured a cohesive brand presence across all touchpoints. The results were significant, building excitement and driving sales through awards and influencer partnerships. Soulo's support was also crucial in helping Utepils Brewing pivot its marketing model successfully during the COVID-19 pandemic.

Utepils Brewing