Case Study: Ironworkers Local 512 boosts apprenticeship applications with SOULO

Ironworkers Local 512 boosts apprenticeship applicants 13% with Soulo

Ironworkers Local 512, a union chapter representing workers in Minnesota, North Dakota, and Wisconsin, faced a significant challenge in recruiting new apprentices following the COVID-19 pandemic. Their previous marketing efforts were inconsistent, making it difficult to compete for workers. They turned to the vendor Soulo for expert assistance.

Soulo implemented a solution that included refining the union's brand guidelines and launching a content and social media campaign. This involved creating monthly blog articles and a targeted Facebook ad campaign. The results were substantial, with the Facebook ads achieving a 2.08% click-through rate and directly contributing to a 13% increase in new applicants and a doubling of the apprenticeship class size.

Ironworkers Local 512