Case Study: Freudenberg Home and Cleaning Solutions achieves a drop in phishing click rate from over 20% to almost 3% with SoSafe

Freudenberg Home and Cleaning Solutions - Customer Case Study

Freudenberg Home and Cleaning Solutions, a global retail leader in branded cleaning and laundry products with >2,200 employees, recognized that phishing was the missing human link in their security posture after seeing click rates above 20%. To change employee behavior at scale they engaged SoSafe and adopted SoSafe’s gamified E‑Learning, Phishing Simulation and Phishing Report Button to deliver micro‑learning nudges and monthly challenges.

SoSafe implemented a continuous, privacy‑by‑design awareness program with short, scenario‑based lessons, up‑to‑date phishing templates and fast onboarding supported by a dedicated Customer Success Manager. As a result, Freudenberg saw a marked behavioral shift: the phishing click rate fell from about 20% to 3.5% within 18 months, alongside improved reporting and engagement.

Freudenberg Home and Cleaning Solutions

Martin Schmidt

Global Director of Digital Advisory