Case Study: N Brown improves in-app delivery tracking with Sorted Track

N Brown cuts out-of-app tracking visits by 33% with Sorted

N Brown, a major UK retailer housing brands like JD Williams, was struggling with an inconsistent post-purchase customer journey. They relied on redirecting app users to third-party carrier sites for delivery tracking, which removed customers from their branded experience and limited their visibility into user behavior. To address this, they partnered with delivery management vendor Sorted and implemented its Track product.

Sorted's Track platform aggregated all carrier data and embedded it directly into the JD Williams app, providing a seamless and branded tracking experience. This solution allowed N Brown to regain control of customer insight and keep users within their native app. The results included a 33% reduction in visits to external tracking sites and an 83% mobile click-through rate to the new parcel history page, demonstrating high customer engagement. Sorted's integration has positioned N Brown for future growth across its brand portfolio.

N Brown