Case Study: N Brown improves in-app order tracking with Sorted

N Brown - Customer Case Study

N Brown, home to JD Williams, Simply Be, Ambrose Wilson and Jacamo, wanted a more consistent post-purchase experience in its app. Working with Sorted, the team faced challenges including inconsistent customer journeys, reliance on third-party carrier tracking sites, and limited visibility into user behaviour.

Sorted implemented Track, bringing live parcel delivery history directly into the JD Williams app in a branded, in-app experience. The result was a 33% reduction in visits to out-of-app tracking during the beta trial, while mobile click-through from order details to parcel history reached 83%, giving N Brown better customer insight and a smoother self-service experience.

N Brown

Helen Fawcett

IT Project Manager