Case Study: Global Electricals Brand boosts basket conversion with Sorted

Home delivery for home electricals: a global brand with a cx obsession

Sorted worked with Global Electricals Brand, a British-born household retailer with a global footprint, to improve its direct-to-consumer ecommerce experience. The company was facing a clunky static checkout, limited carrier choice, and fulfillment processes that were not ready for global expansion, all of which were holding back customer experience and basket conversion.

Using Sorted’s Delivery Experience Platform, including Ship, the retailer gained access to multiple carriers through a single integration and smarter shipping allocation. Sorted helped create more realistic delivery promises and dynamic delivery options, reducing delivery-related customer enquiries by 35%, increasing NPS by 6%, and lifting basket conversion by 20% while also simplifying carrier management and lowering integration and maintenance effort.