Case Study: Dyson achieves a 20% basket conversion increase with Sorted Ship

Dyson boosts basket conversion 20% with Sorted

Dyson, a global household brand in home electronics and beauty, sought innovative technology to improve its direct-to-consumer ecommerce delivery experience. Their challenges included a clunky, static checkout with limited carrier options, which hindered customer conversion and global expansion. They partnered with Sorted and implemented their Ship solution to address these issues.

Sorted's platform provided Dyson with a single integration to multiple carriers, enabling dynamic delivery options and intelligent shipping allocation. The results were significant: delivery-related customer enquiries dropped by 35%, net promoter score rose by 6%, and basket conversion increased by 20%. Sorted also helped Dyson achieve substantial cost savings through more agile, multi-carrier management.

Dyson