Case Study: SignUpGenius increases ad revenue with Sortable

SignUpGenius increases CPM and observes 38% revenue growth

SignUpGenius, an event management software company, needed a better ad monetization solution after experiencing declining CPMs and technical issues with AdSense. The company wanted more flexibility for direct sales and sponsorship deals, stronger customer support, and reliable prompt payments, so it turned to Sortable for Small Business.

Sortable implemented header bidding with new demand partners, lazy loading, direct deal support through DFP, and anchor/refresh ad units, while working closely with SignUpGenius to optimize performance. The result was a 38% increase in ad revenue, a 42% increase in CPM, and a 10% improvement in site viewability, with early tests showing revenue lifts of 15–20% before full rollout.

SignUpGenius

Dan Rutledge

Chief Executive Officer