Case Study: FlightAware boosts ad monetization and productivity with Sortable for Enterprise

FlightAware increases productivity through Sortable for Enterprise

FlightAware, the aviation software and data company, needed a better way to monetize web ads and increase fill rate as its user base grew. To solve this, FlightAware turned to Sortable and its Sortable for Enterprise solution to replace an iframe-based waterfall ad serving setup with header bidding.

Sortable implemented Sortable for Enterprise, including its header bidding container, demand partners, server-to-server demand, and analytics, along with ad quality support. As a result, FlightAware improved CPM, ad revenue, and viewability, while cutting new demand partner test times from about one month to just a few days.

FlightAware

Vishan Persaud

Ad Operations