Case Study: Factinate quadruples revenue with Sortable

Factinate combines Sortable tech and content strategy to quadruple revenue

Factinate, a Toronto-based entertainment website, was struggling with ad monetization for its web applications, ad quality, access to demand partners, and reporting. The company turned to Sortable and its Sortable for Small Business solution to improve programmatic advertising performance while maintaining a self-serve workflow for ad operations.

Sortable implemented header bidding enhancements, ad quality protections, additional demand partners, and more granular analytics to optimize Factinate’s ad strategy and site layout. As a result, Factinate saw a 4X increase in revenue, a 60% rise in eCPM, and a doubling of page RPM, with improved reporting helping drive ongoing optimization.

Factinate

Joshua Mendelssohn

Co-Founder