Case Study: Write Arm skyrockets lead generation with Sopro

Write Arm - Customer Case Study

Write Arm, a Brighton-based content agency, needed a better way to generate new business. Before working with **Sopro**, the company relied on networking and a small trickle of inbound leads, which wasn’t enough to support its growth ambitions.

**Sopro** ran a targeted outreach campaign to senior marketing and content roles in selected UK industries and company sizes, helping introduce the Write Arm brand and inviting prospects to book a call or meeting. The campaign engaged 2,583 prospects, produced a 56.99% open rate and a 34.51% response rate, and delivered 214 leads at a cost per lead of £24.

Write Arm

John Ashton

Founder