Case Study: Working Transitions achieves 600+ leads and 280% ROI with Sopro

Working Transitions - Customer Case Study

Working Transitions, a career transition and outplacement services provider, wanted to grow its coaching business and hit a higher revenue target for 2023–2024. To support its internal prospecting efforts, it turned to Sopro for additional lead generation help.

Sopro built a multichannel outreach strategy targeting Working Transitions’ ideal customers, including L&D leaders and HR professionals, using personalised messaging and intent tracking. The campaign generated over 600 leads, including 171 immediate meeting requests, delivered a £107.84 cost per lead, and helped close £116K in revenue from Sopro leads, producing a 280% ROI.

Working Transitions

Clare Cowan

Commercial Director