Case Study: a vehicle rental management service provider achieves 78 leads at £75 per lead with Sopro

Vehicle Rental Management Service Provider - Customer Case Study

SoPro partnered with a vehicle rental management service provider that sought to identify and engage key stakeholders within larger UK businesses. The client's challenge was to generate interest in their vehicle rental intervention management solution and secure calls with qualified prospects from target functions like fleet, finance, and procurement.

The solution involved a targeted prospecting campaign run by SoPro. The campaign successfully engaged 36% of the 2,909 prospects contacted, generating 78 qualified leads at an efficient cost of £75 per lead. SoPro delivered strong performance across all company size brackets, demonstrating their ability to effectively reach the client's desired audience and drive measurable engagement.