Case Study: University of Bolton generates 300+ leads with Sopro

University of Bolton - Customer Case Study

University of Bolton, a higher education institution in Bolton, UK, wanted to identify businesses in Greater Manchester that needed apprenticeships or upskilling support. They partnered with Sopro to build a targeted outbound lead generation pipeline aimed at local businesses relevant to the university’s courses.

Sopro implemented a multi-channel outreach strategy using personalised email and LinkedIn engagement, plus website tracking and IP identification to reach prospects within a 50-mile radius of Greater Manchester. The campaign generated over 300 leads in six months, averaged 50+ leads per month, secured four new clients, and delivered strong ROI, helping the University of Bolton expand beyond its local market.

University of Bolton

Wayne Watkins

Head of Special Projects