Case Study: Social for Good achieves dependable lead flow with Sopro

Social for Good - Customer Case Study

Social for Good, a marketing services agency, partnered with Sopro to solve a key lead generation challenge: finding purpose-driven companies that aligned with their values while filtering out unsuitable prospects. They needed a more reliable outbound process to target organisations focused on social impact and ethical practices.

Sopro implemented targeted keyword-based prospecting and tailored multi-channel outreach to connect Social for Good with the right ICPs, including organisations associated with terms like “green” and “ethical.” The results were strong: more than 1,793 leads generated since 2021, over 18,000 sends, a response rate above 2%, a low £36.22 cost per lead, and enough dependable pipeline to help Social for Good triple its team.

Social for Good

Callum McGranaghan

Co-Founder