Case Study: Singlepoint QMS achieves consistent lead generation and a £300,000+ pipeline with Sopro

Singlepoint - Customer Case Study

Singlepoint QMS, a computer software provider of quality management systems, partnered with Sopro after struggling to find a reliable marketing partner that could deliver a steady volume of qualified outbound leads. They needed a cost-effective way to generate consistent opportunities in targeted industries and support new client growth.

Sopro built a tailored lead-generation campaign for Singlepoint QMS, using onboarding to define the ideal customer profile and creating segmented email sequences by industry and job title. The campaign generated 259 leads, helped build a pipeline worth over £300,000, and reduced cost per lead by 58%, delivering measurable ROI and allowing the sales team to focus on closing higher-value deals.

Singlepoint

Mike Parr

Business Development Manager