Case Study: Secondsight boosts HR event attendance with Sopro

Secondsight - Customer Case Study

Secondsight, a multi-award winning employee benefits adviser, wanted to promote an HR breakfast event and generate interest in its services. Their challenge was to engage qualified HR leaders in London and secure new business opportunities.

The solution was implemented by SoPro. The campaign targeted HR leaders at companies of various sizes, resulting in 138 leads at a cost of £45 per lead. The results greatly exceeded expectations; the event was so successful that Secondsight had to schedule an additional session to accommodate all the interested prospects, also filling a future date with those who could not attend.

Secondsight

Matthew Mitten

Partner