Case Study: Reprocell boosts lead generation with Sopro

Reprocell - Customer Case Study

Reprocell, a company providing stem cell technologies and contract research services under its BIOPTA brand, sought to engage large pharmaceutical companies in the US and Europe to discuss its specialized offerings. Their challenge was to effectively start a dialogue with senior figures in R&D and scientific roles at these target firms.

To address this, Sopro executed a targeted outreach campaign, focusing on specific industry verticals and company sizes. The campaign was highly successful, engaging 5,987 prospects and generating 205 leads at a cost of just £63 per lead. Sopro's strategy effectively demonstrated the ability to identify and connect with the ideal customer profile for Reprocell's niche services.

Reprocell

Melina Green

Client Services Executive