Case Study: Pace HR achieves 28 new clients and 172% ROI with Sopro

Pace HR - Customer Case Study

Pace HR, a small HR consultancy offering flexible HR services including outsourcing, consultancy, and employee engagement support, partnered with Sopro because it needed to build a market presence without an in-house sales team or sales expertise. The company wanted help identifying its ideal customer profile and generating new business efficiently.

Sopro implemented a multichannel lead generation strategy using data-driven insights, personalised messaging, LinkedIn outreach, and website visitor conversion to reach C-level executives and HR professionals. The campaign generated over 500 leads, delivered 28 new clients, helped drive a 172% ROI, and contributed to more than 400 website visits, while also supporting a 96% retention rate on annual contracts.

Pace HR

Sarah Hyland

Co-Founder