Case Study: Origami Mail boosts leads with Sopro

Origami Mail - Customer Case Study

Origami Mail, a Brighton-based designer of HTML email templates, faced the challenge of prospecting for new clients while wanting to focus their time on design work. They needed to identify and engage key stakeholders in marketing agencies without dedicating their own resources to a task they did not enjoy. This is where the vendor, Sopro, was brought in to manage the outreach campaign.

Sopro implemented a targeted prospecting campaign aimed at directors, owners, and founders of marketing agencies in London and Brighton. The solution successfully engaged 2,403 prospects, generating 67 leads at a cost of £72 per lead. The owner, Chris Hollands, reported that Sopro not only saved him time but also effectively handled a necessary business development task, allowing him to concentrate on his design passion.

Origami Mail

Chris Hollands

Owner