Case Study: On IT achieves rapid lead growth and first customer in six weeks with Sopro

On IT - Customer Case Study

On IT, a specialist IT support and services provider, needed a more effective way to generate leads after spending over £75,000 on PPC, Facebook marketing, telemarketing and other channels with little to no return. They turned to Sopro to help create a dependable, high-quality lead flow and support sustainable growth.

Sopro implemented a tailored sales outreach and prospecting funnel that delivered engaged leads consistently. The results were fast: On IT closed its first customer in six weeks, with the first deal signed within the first week of engagement and generated from lead to customer in about three weeks. The campaign achieved a 4.2% lead rate, a cost per lead of around £65, and helped On IT double spend after three months while enabling new staff hires.

On IT

Tom Newham

Managing Director