Case Study: Networking Managment Consultancy achieves higher lead rates with Sopro

Networking Managment Consultancy - Customer Case Study

The customer, a networking management consultancy, faced a severe disruption to its core business of in-person events due to the COVID-19 pandemic. Sopro worked with them to distribute key messaging and pivot their strategy to virtual events in order to maintain engagement and generate leads.

Sopro implemented a solution by overhauling outreach templates to ensure an appropriate tone of empathy during the crisis while showcasing the benefits of the new virtual events. As a result, the client achieved its highest number of leads since August 2019, with a recent virtual event successfully attracting sixty-five senior-level HR executives.