Case Study: M.J. Flood Technology drives 736+ qualified leads with Sopro

M.J. Flood Technology - Customer Case Study

M.J. Flood Technology, Ireland’s premier Technology and Managed Services provider, needed a faster, more aggressive go-to-market approach for new product launches than its in-house team could support. With limited sales capacity and time constraints, the company turned to Sopro for targeted lead generation support.

Sopro delivered a strategic multichannel outreach campaign using ICP analysis, personalised email messaging, follow-ups, and website/IP tracking to identify and engage high-intent prospects. Sopro generated over 736 qualified leads, averaged more than 60 leads per month, and achieved an average cost per lead of €76, helping expand the pipeline, support multiple new product launches, and contribute to four closed deals in four months.

M.J. Flood Technology

Kevin Rooney

Head of Marketing